Write a bold headline they simply can’t ignore

Think about the last time you read a sales page online. Doesn’t matter what the product was; just think back and remember what action you took after reading that headline: Did you read further down the page before buying or did you click away, never to go back again?

If you clicked away, you’re in the majority. According to experts, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest of the sales copy.

So, basically 80% of people will read your headline but if you don’t grab them in those first seconds, you’re losing 60% of your audience who click away.

Can you make sales with only 20% of your viewers reading the whole page? Sure, but why not set yourself up for success from the beginning by creating the strongest headline possible so they have no choice but to read further down the page?

A well-crafted headline not only grabs attention but can also deliver a full message by using just a few words. Add in a few benefits to the...

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