Use glowing testimonials to eradicate their fears

What’s the difference between a testimonial and transformational, narrative story?

Narratives focus on the end results of using your product while testimonials talk about the benefits of your product.

In your narrative, your storyteller will share the results they experienced after purchasing your product and following your advice. Transformative results also yield lifelong positive results in other aspects of their life, which are also important to highlight.

Anyone reading your sales page should be inspired by these narratives and feel like the storyteller is speaking directly to them.

The reader should be able to relate to the storyteller and feel like “if they can do it, so can I.”

Testimonials focus more on the individual benefits of your product/service and, more importantly, they reduce customer anxiety.

You may encounter people who have never bought anything online before who are nervous about the prospect in general or you may find some readers who...

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Working from home with a cat or dog… is it possible?

If you are a cat lover or a dog lover, then working from home might seem like a dream!
After all, you now have the option to work with company from a pet all day. That’s great for them and for you…
Until you actually try it. That’s about when you realise that this is a huge challenge with a large number of logistical and practical obstacles.
Is it even possible? And how can you survive?

The Challenge

Of course, the issue is that pets want attention. Your cat may very well decide it wants to come and sit on your keyboard, while your dog might have a tendency to nudge your leg with their head until you play with them.
This isn’t always the case! Some dogs (older ones in particular) will happily curl up on the couch behind you all day. Some cats are loners and really would rather you didn’t pay them any attention!
So, this is certainly possible, depending on the kind of pet you have.
There are also some things you can do to make life easier for yourself.

...

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How to deal with focus issues

You probably already know how hard it is to focus on something. Focus issues are often the result of different things like boredom, lack of interest or even fatigue. Concentration can often be attributed by how motivated and interested we are in the task.

There are ways to deal with focus issues.

Supplements can help you when you are having focus issues. Vitamins like the B complex group, Biotin or vitamin H and lecithin all help improve your memory.

Eating the right foods can help you better focus as well since you will be getting the supplements from the foods to help with brain health. Foods like lean meat, beans, oranges, peanut butter and oysters.

Consult with your doctor if you find you can’t focus on any one thing for any length of time. Lack of focus can be a symptom of several different conditions, including depression. Get a thorough checkup to rule out any physical causes of your lack of focus issues.

When working on projects on your computer and online, make sure...

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Exercises to Improve Focus

exercise focus improve mind Sep 30, 2019

When TV newscaster Diane Sawyer was asked the secret to her success, she said, "I think the one lesson I've learned is there is no substitute for paying attention."
Did you know improving your focus can be done with different types of simple exercises? It’s true. Something as simple as getting exercise on a daily basis or chewing gum can improve your brain function, which leads to better focus. Most of the time, focus exercises take less than ten minutes to do.
Check out these to get you started:
• Mutter to yourself. It might seem like you’re crazy but talking to yourself either out loud or not, helps you pay attention, calms you emotionally and tells you to act.
• (Check out the 8 ways to make your brain smarter)
• Trade your caffeine for cardio. Caffeine gives you a boost, which makes it easier to concentrate. But you might find it harder to focus when you’re not buzzed. A better way to keep your mind stimulated is with physical exercise. Exercise...

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Strategies to Improve Focus

focus improve plan strategies Sep 23, 2019

You’d be surprised by how many people lose track of where their time goes. They might think they are focused on a single task, but are they really? One way to find out is to keep track of how you spend your time for a week. You might find out you’ve been wasting time on little things like checking Facebook once an hour.
Here are my strategies for improving your focus and increasing your productivity:

1. Track your time. Analyse the results after a week. Tweak and get rid of time wasters.
2. Plan your week. At the end of your week, find a quiet spot to plan out your week’s tasks. Write down key projects and the tasks associated with them. Don’t forget to add in family activities that you participate in as well.
3. Prioritise your list. Break down your tasks from most important to least important. Use a calendar to mark out blocks of uninterrupted time (anywhere from 15 to 60 minutes) to work on each one.
4. Eliminate what isn’t essential. Outsource what...

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Multitasking is overrated

If you’re like many people, you spend most days multitasking. You’re probably so used to multitasking that you don’t even realise when you’re doing it. After all, it’s a skill many employers look for in their employees.

Many people believe multitasking saves them time. It’s actually better to focus though. Focusing lets you concentrate on one task or thought at a time, helping you create a better result for each task. 

If truth be known, many people like to multitask because they become bored working on one task at a time.

So why is multitasking bad?

1. You have to switch from task to task. This takes time for your mind to change into the right mindset for the new task and remember where you left off.

2. Multitasking leads to attention and memory loss. According to a study by Harvard Professor Clifford Nass, in findings published in the Proceedings of the National Academy of Science, people who use online social media and other forms of...

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Why focus is important

focus happier important stress Sep 09, 2019

Why is being focused so important in today’s world? What results happen when you are focused? Does being focused make you less stress? Happier? If it’s so important, why don’t people focus more?

Being focused on one thing for a certain period of time allows you to do a better quality of work, more work gets done quicker, and your creative ideas flow easier. Being focused on one task at a time is less stressful on your mind. And being less stressed allows you be happier.


It’s difficult for people to remain focused on one task for a variety of reasons. For one, we live in a world where we are constantly bombarded with TV, radio, cell phones, Internet social media, as well as a much larger population that lives closer together than ever before.


It’s difficult to get completely away from all these distractions. One way is to go to a room where you can shut your door and turn off your phone and email notifications.

• When you focus on a single task,...

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How to recognise and heal from business burnout – Part 4 of 5

bethebest burn out focus Apr 22, 2019

Burnout happens for a reason. It can be your friend, if you don’t ignore it. People who have dealt with stress and burnout have stopped wasting time in jobs or relationships that made them unhappy.

Burnout can be a signal that it’s time … to take charge now and create the stress-free, happy life—and business—you’ve always wanted.

Here are my last 7 tips about how to recognise and heal from business burnout.

1. Get To-Dos Out of Your Head
Use easy To-Do apps like Asana

2. Focus on Your Goal
When you complete a task, or finish a morning or stop for a break, check in with yourself. Ask yourself how much closer you are to finishing your goal.

Give yourself positive self-talk every time you take even one step closer.

3. Change Your Desk Photographs Regularly
Put photographs of people, places or pets on your desk—ones that remind you how lucky you are, or that you’re loved; or that remind you of a goal or dream.

Rotate them...

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Success Habits to Power Up Your day

energy focus organisation Aug 05, 2018

Here are a few ideas to help power up your day. Start a new two-hour morning routine or add them elsewhere to supercharge your productivity.

1.      Start Your Day with a Balanced Breakfast

Many people like carbs or something “light” for breakfast—but your brain and energy levels will do better if you eat a breakfast that is balanced. That means including protein and fresh produce too.

If you really don’t want to eat bacon and eggs, there are lots of healthier alternatives. A glass of milk or yogurt for protein; protein powder mixed in with porridge or with a smoothie; a protein bar plus an apple (that gives you all the protein and carbs you could want).

Adding spinach to your smoothie also gives you those crucial “leafy greens”—and you won’t taste spinach. It becomes a neutral flavor in smoothies.

2.      Take Frequent Breaks

Don’t just think lunchtime will do as a...

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