Let’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, am I right?
In order to make a profit, you need to sell your products and services. But is it enough to just create products and wait for people to make a purchase?
Not at all.
I like to call that “wishful marketing” and it simply doesn’t work. That’s a very passive approach to running a business as opposed to a proactive approach, which includes finding people in your target market, forming a relationship with them, introducing them to your business, and then asking for the sale.
Find Your Confidence
It sure is discouraging when people say “no” when you ask for a meeting or for the sale but there’s also a popular thought in the sales community that you need to hear 100 no’s before you hear a yes.
Your business and your services won’t appeal to everyone; or they might...
It seems the current popular advice for growing your business is, “You need a coach,” and you’ll see dozens of people hanging up their coaching hat, advertising for clients.
But the term “coach” is extremely broad and general so the key to hiring the right coach is knowing what you’re looking for and what TYPE of coach to hire. After all, you wouldn’t hire a college rugby coach to bring the school’s football team to a league game, would you?
Every coach has their own niche – much like your business serves a particular niche – and within those niches, every coach has their own strengths and weaknesses. Let’s look at some of those niches in full detail.
Mindset coaches focus on your brain’s mindset, how you think and feel about your business and your life; and how to turn any negative thoughts into positive thoughts.
Mindset coaches do not solely focus on business; if you’re unhappy with any...
Here are 6 proven ideas for building your confidence so you can magnetically attract new clients. Choose and put into practice the ones that best resonate with you.
1. Start Small
Do you have a big change to make? Don’t wait for the “right time”—start small. For example, if you want a new office but can’t afford it, try buying a new piece of furniture or an accessory for your office that will make your life easier—like a bookshelf; or even just a shelf. Or a new lamp, to reduce the chronic eyestrain you suffer. Or even just some flowers because you deserve them!
When you start to surround yourself with things that signify success or make life easier, you are sending yourself a strong message - “I CAN have this in my life! I deserve this!”
2. Make Confidence a Habit
Contrary to what others might think, no one is born with supreme self-confidence. It has to be learned. And it...