Consider the first two paragraphs of your sales page as teasers: You’re hinting a little bit about what your product can do for the reader but you’re not giving away too much yet. Teasing your readers with strong copy will keep them on your page, reading and wanting more.
Offer hints of what your product/service can do and how your product will make your readers’ lives better. This is where your market research comes into play. If you asked your audience what they needed PRIOR to creating your product or service, you’ll be slightly ahead of the game.
Now you can say loudly that you listened to their needs and tout the benefits of your product or service. Following that path alone will earn you some credibility points but if you want these followers to become loyal buyers, follow through with an amazing product that your audience could only dream about.
If you are proud of your product/service, your excitement will shine through every word of your sales copy and will make creating videos, social media posts, and any other marketing tasks much easier because you’ll love your product.
This is NOT the time to be wishy washy or passive with your choice of words. Hoping your visitors make the decision to buy isn’t taking action; creating strong and engaging sales copy which leads them to the buy button, unbeknown to them, is taking affirmative action toward your desired results.
If you’re not clear on the difference between passive voice and strong words that sell, consider purchasing a copy of the book, Words that Sell by Richard Bayan.
And if you’re not proud of your product and ready to promote it far and wide, go back to the drawing board and tweak it some more. Raise that bar of excellence and aim.
Here’s the link to this weeks’ exercises.
Keep Them Enthralled
Next time we’ll learn to blow their minds with a transformative story.