In the last blog, I talked about the one thing you shouldn’t skip in order to attract new subscribers.
Now that you know what you’re offering, it’s time to figure out how to get people opting-in to get it. To do this, you’ll need a simple landing page, as well as enticing copy to reel in new subscribers.
If you have a WordPress site, first, search your WordPress theme for a landing page template. If you have one built into your theme and you like the layout, then move onto writing compelling copy.
If you don’t have a landing page template, then research platforms like LeadPages or Click Funnels. Both can create attractive, eye-catching landing pages with a drag-and-drop interface and built-in templates. Both platforms also have split testing capabilities, so you can test different versions of your landing page to see which one converts more views into sales.
Another option is to check with your email service provider if they have landing page capabilities. If so, then there’s no worry about integration with your autoresponder. Start playing around with the design elements so you feel comfortable creating your page.
One note: You need an opt-in box on this landing page, so be sure if you’re using another landing page builder that they integrate seamlessly with your email provider.
Also, don’t be afraid to use images on your landing page. GONE are the days of boring pages filled with miles of sales copy. Images help break up long copy and adds interest to your page.
Consider adding a box all about YOU so new visitors can get a glimpse of who you are and why they should give you their email.
Of course, with this being a free opt-in offer, you really don’t want miles of sales copy. Keep your description short and sweet. Identify the problem(s) your audience is dealing with and a quick synopsis of how you’re giving them the answers in this free gift.
Here’s a great article by Brad Smith of Hosting Facts to help you get you started, comparing ten email marketing service providers.